Senin, 31 Januari 2011

[W487.Ebook] Free Ebook How to Transfer to a UC from a California Community College: The Unofficial Guide, by Lindy King

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How to Transfer to a UC from a California Community College: The Unofficial Guide, by Lindy King

Has your dream always been to go to UC Berkeley or UCLA? Well, that dream can be a reality. All the information you need, at your fingertips, to successfully transfer to a UC is in this ebook.

Did you know, each year:
— 1/3 of all admitted students to a UC must be transfer students, as mandated by law?
— Between 92-97% of all admitted transfer students, depending on campus, come from a California community college?
— Approximately 1/3 of every UC graduating class are comprised of transfer students?

This comprehensive ebook contains 46 chapters, an extensive Q & A section, and nine appendices, including campus overviews, financial aid and scholarship links, effective study tips, and multiple timelines. Each section is intuitively laid out with easy to follow explanations.

Below is a sampling of chapter topics. See “Look Inside” for complete chapter headings

CCC and UC overviews

Gateway and feeder CCCs
UC rankings across several platforms
What constitutes UC minimum eligibility
How to select majors and conduct a career search
Double majors, alternate majors, and switching majors
Courses at your CCC that match UC courses
How to match non-CCC courses with UC courses
What are UC-transferable GPA, Major GPA, and Overall GPA
General education course fulfillment
English and math requirements
Language requirements
English proficiency for international students
How to calculate units
Undoing (very) bad grades
Course sequencing problems
Applying AP/IB exam credit
Guaranteed admission programs to six campuses
Priority admission to UCLA
Berkeley program for under-represented students
Haas School of Business and business-related majors
Extra-curricular activities to boost your application
Handling multi-college coursework
Planning an efficient schedule at your CCC
One year transfer strategies
Cross-enrolling at a UC while at a CCC
Residency overview
UC-UC transfers
Out of state transfers
International transfers
Military transfers
Personal Insight tips
Step by step application fill out
Regents and other UC scholarships
Alumni scholarships
Audits and Augmented Reviews
The Provisional Contract
Waitlists and Appeals

  • Sales Rank: #594235 in eBooks
  • Published on: 2015-08-23
  • Released on: 2015-08-23
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
I recommend purchasing this book because it is SUPER helpful and ...
By Sahar Hashemian
As a current community college student hoping to transfer to a UC sometime within the next year, this book gave me exactly all the answers I needed, as well as answers to questions I hadn't even thought of much before reading this book. She explained the transfer process very eloquently, in such ways that my college advisors still can't do after going to many appointments with them and feeling so frustrated and confused. I also found the back pages of the book to be extremely beneficial because it contained real life examples and questions about the transfer process and all the class requirements needed at the community college. If you're a prospective transfer student, I recommend purchasing this book because it is SUPER helpful and will help with filling out the application, writing the personal statement, and deciding which UC to ultimately attend/ which one feels right for you.

1 of 1 people found the following review helpful.
She is perfect and best consultant i have ever seen in my ...
By iman
This is my first review in amazon, and this review is because of Lindy. She is perfect and best consultant i have ever seen in my life. Why?

1) She knows what she is writing about. It's her job and she is master on it.
2) If you have a problem just send her an email and she will response very quickly.
3) She knows all the exceptions about transferring.
4) If you need any other preparation for transferring she will help you with all of that.

I recommended her book to my friends, and I think this book is a gift.

0 of 0 people found the following review helpful.
Ho-Lee-Cow! A must-have guide for anyone wanting to get into the UC system.
By Angel S. Viloria III
We got a copy of this book after a frustrating college admissions meeting - Another parent recommended it. We've been reading it in bits and chunks since the purchase, and am impressed (and relieved), not only with how well it is laid out, but also by the sheer scope of material covered. There are so many pieces to the puzzle that need to be aligned exactly right, which is annoying and daunting. But the good news is if you follow the book correctly, your kid really stands an excellent shot at getting into a UC. By the way - and this alone paid for the book - one of the things I did not know was that the UC’s do not look at high school grades and do not require SATs for transfer students. Plus, any earlier bad grades from college can often be erased. I swear - almost any 10 random pages are worth the price. Get it. Read it. Make your kid read it.

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Prehistoric Quarries and Lithic Production (New Directions in Archaeology), by Jonathon E. Ericson, Barbara A. Purdy

This book was originally published in 1984. For over a million years rocks provided human beings with the essential raw materials for the production of tools. Nevertheless we still know very little about the behaviour and processes that resulted in the creation of archaeological sites at or near lithic quarries. In the past archaeologists have placed much emphasis on the process of 'exchange' in their analysis of prehistoric economies while largely ignoring the sources of the exchanged objects. However, with the development of interest in the means of production, these sites have begun to take on a new significance. Prehistoric Quarries and Lithic Production is the first systematic study of archaeological sites that served as quarries for stone tools. Its theoretical and methodological importance will extend its appeal beyond those archaeologists concerned with lithic technology and prehistoric exchange systems to archaeologists and anthropologists in general and to geographers and geologists.

  • Sales Rank: #1939695 in Books
  • Published on: 2009-07-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.02" h x .35" w x 8.27" l, .83 pounds
  • Binding: Paperback
  • 160 pages

About the Author
Barbara A. Purdy, professor emerita of anthropology at the University of Florida and curator emerita in archaeology at the Florida Museum of Natural History, is the author of numerous books.

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Sabtu, 22 Januari 2011

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  • Published on: 1605
  • Binding: Paperback

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Minggu, 16 Januari 2011

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The Super Bowl of Advertising: Are Commercials Still Winning the Game? explores the most successful and unsuccessful commercials across multiple industries. In this book you will find: Case studies from dozens of advertisers over the years ROI analysis of Super Bowl advertising effectiveness Historical perspective of the evolution of successful marketing campaigns How the word of mouth influence of Super Bowl marketing is more important than ever. Written by longtime marketing author Bernice Kanner (who sadly passed late last year), The Super Bowl of Advertising: Are Commercials Still Winning the Game? was first published in 2004. This best selling title has been repackaged by the ANA to provide you with key insights from the advertising industry.

  • Sales Rank: #11247265 in Books
  • Brand: Brand: Association of National Advertisers
  • Published on: 2007-01-12
  • Released on: 2007-01-12
  • Number of items: 7
  • Binding: Paperback
  • 124 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
This breezy and entertaining book provides a look at how advertising on America's most watched television program-the Super Bowl-has changed over the past 36 years. Kanner, former "On Madison Avenue" columnist for New York magazine, offers delightful tidbits about the commercials, the products and the executives responsible for choosing the ads. Who would believe that there were some 30,000 unsold seats at the first Super Bowl, in 1967, and 60-second spots sold for less than $100,000? Today, with more than 750 million viewers around the world, advertisers pay more than $2 million for 30-second spots. Presenting anecdotes about the ads along with illustrations, Kanner takes readers through time as she discusses such classic lines as "Schaefer is the one beer to have when you're having more than one" and "take it all off" in reference to Noxzema shaving cream. In an amusing piece, "Fossil Fuel," Kanner recounts a popular animated commercial that occurs inside a natural history museum at night: "The bones of a giant tyrannosaurus stir to life, awakened by the intoxicating smell of McDonald's fries. The T-rex sets off to find them. When a dozing guard realizes that Dino wants his dinner, he playfully makes it do tricks, doling out fries as training bait." Particularly insightful is "the dot-com bowl" chapter about the 2000 game. Several Internet companies spent millions of their IPO money on their ads-in vain, as the corporations were out of business by the end of the year. General business readers as well as industry insiders will appreciate the behind-the-scenes look at their world.
Copyright 2003 Reed Business Information, Inc.

Review
Advertising has become America's favorite spectator sport, and it couldn't ask for a better play-by-play announcer than Bernice Kanner. -- Randall Rothenberg, author of Where the Suckers Moon: The Life and Death of an Advertising Campaign

This is one enjoyable read—and a must-have for my reference shelf. -- Marian Salzman, co-author of Buzz: Harness the Power of Influence and Create Demand

About the Author
Bernice Kanner is a marketing expert with Bloomberg L.P., a columnist for "ScreamingMedia", and a regular contributor to Oxygen.com. She has appeared as a marketing expert on "CBS Morning News," ABC, and ESPN, and from 1981 through 1994 she wrote the award-winning "On Madison Avenue" column appearing in "New York Magazine."

Phil Dusenberry is chairman emeritus of BBDO North America, the ad agency he transformed into a creative powerhouse. He joined BBDO as a copywriter in 1962 and rose through the ranks to become chairman while winning numerous industry awards. Since retiring in 2002, he conducts creative seminars and lectures around the world.

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1 of 1 people found the following review helpful.
A Wonderful Gift for Those Who Love Advertising!
By Donald Mitchell
Advertising is very difficult to do well. Ask anyone who has tried, and they will tell you.
Once a year the American part of the advertising world comes together to display its finest efforts . . . all in the same program, the Super Bowl. What have been the high and low points of these efforts? Why did this event end up being so important to advertisers and their agencies? Those are but some of the questions this fine book will answer.
In my family, the men watch the Super Bowl for the football and the women watch for the advertisements. In past years, I have attended many Super Bowls (where the fans don't usually see the ads) and often wondered why everyone was talking so much about the advertisements during the following days. Having now seen some of the efforts that I had missed, I better understand why some watch the ads for fun.
The book is organized around telling the story of how advertising developed in the Super Bowl. This task is accomplished from a historical perspective, from looking at categories of ads (soft drinks, beer, cars, athletic footwear, food, and financial services), ways of advertising (sex-related stories, animals and by trying to steal attention from the Super Bowl), and major advertisers who have had a big influence on the game's reputation for ads (Apple, Budweiser, Pepsi). In the historical section, much more attention is paid to recent years than the early ones, and you will hear a lot about dot-com companies flopping at the Super Bowl.
In the best of these stories, you get lots of large, full-color stills from the ads, discussions of how the ads were selected, and information about how the advertiser's business fared after the Super Bowl compared to the cost of the ads. Getting permission for all of these stills must have been a brutish task. I spent months just getting permission for one still in a book that I co-authored.
I would be very surprised if a better book is written anytime soon on this subject. The only unavoidable disappointment was that the book was written before the Janet Jackson incident at the 2004 Super Bowl. That would have provided lots of meat for discussion. My avoidable disappointments were that the book didn't provide more detail about the best advertising campaigns that were launched at the Super Bowl and how the success of the ads was affected by the quality of the game.
At another level, this book will appeal to older readers as a sort of walk down memory lane as you recall your life when you first saw these games and these ads. For younger readers, it will be like a glance into a museum to see how much communications have shifted in just a few decades.

1 of 1 people found the following review helpful.
Super facts between Super Bowl Sunday snaps!
By Stan Hudy
"The Super Bowl of Advertising" recounts the successes, miracles and flops from all 37 Super Bowls not from the couch, but from inside the advertising agencies that created the spots and the companies that footed the multi-million dollar bills.
"The Super Bowl of Advertising," brings out little-known facts about Super Bowl Sunday besides the cost-per-second of commercials over the years.
Kanner's work, like advertising, is all about presentation as "The Super Bowl of Advertising," with its 6x9 size and use of glossy white pages, filled with video stills of commercials allow the memories of those 30-second sellers to be recalled with ease.
"The Super Bowl of Advertising," is a trip down advertising's memory lane.
Coca-Cola's "I'd like to teach the world to sing," debuted during Super Bowl VI followed by Mean Joe Greene's change of heart after a cold Coke at Super Bowl VII.
McDonald's "You Deserve a Break Today" was seen in 1971 with the accompanying music and jingle from Barry Manilow. The golden arches tounge-twister about its Big Mac ingredients was first heard in 1974.
In 1977, Brother Dominick provided 500 more copies for the abbot utilizing the newly innovative Xerox Copiers with the tag line, "It's a miracle."
1984 the year and the book by George Orwell created a wave that every ad agency wanted to ride and companies wanted to emulate.
The Apple Computer commercial, directed by Ridley Scott, shattered the minds of advertisers and viewers when an athletic blonde hurdles a sledgehammer at the screen, tinted blue, exploding and announcing that Apple Computer will introduce the Macintosh later that week. The ad ran only once, didn't even show the product but it was played again and again on network television, morning shows and still registers today with viewers.
In the 1990's advertisers were forced to decide on what way to approach their viewers as the Gulf War broke out prior to Super Bowl XXIV. While Coca-Cola went patriotic, Diet Pepsi went with "The Right One, Baby!" with Ray Charles and the Uh-Huh Girls.
No advertising book would be complete without paying homage to the King of Beers, Budweiser, and its numerous memorable spots on Super Sunday.
From Clydesdales, to frogs, to lizards, to copiers, catch phrases and the "Bud Bowl" "The Super Bowl of Advertising," describes how Anheuser-Busch became the King of Super Sunday.
Not to be forgotten is the dot.com craze, ads and even faster bust with only Monster.com and HotJobs.com surviving the blitz of 2001.
If you watched it on Super Sunday, like it or even hated it, "The Super Bowl of Advertising" is a quick look back at the action off the gridiron and many of the memories that have stayed with us when the final scores may have faded from memory.

2 of 2 people found the following review helpful.
The Greatest Television Advertising Book ever Published!
By Steven Dworman
As a former Adweek Magazine suppliment publisher, I can say without a doubt that if you have any interest in television advertising, commercials, and their results-or even just heading down a nostalgia path, this book is the greatest book ever published on it's subject.
Inside it's pages are filled with full color photographs of the most important television spots in the past 20 years.
But even more important, Ms. Kanner's insightful writing gives us the inside stories of how these spots were created and what happened when they were aired. The background and inside information she's uncovered is invaluable for anyone interested in this field.
If you want to own one book on television advertising, this is the new bible!

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[Y424.Ebook] Free PDF Nineteenth Century European Art (3rd Edition), by Petra Chu

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Nineteenth Century European Art (3rd Edition), by Petra Chu

  • Sales Rank: #11462490 in Books
  • Published on: 2011
  • Binding: Paperback

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Selasa, 04 Januari 2011

[O478.Ebook] Fee Download Damage Control (Revised & Updated): The Essential Lessons of Crisis Management, by Eric Dezenhall, John Weber

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Damage Control (Revised & Updated): The Essential Lessons of Crisis Management, by Eric Dezenhall, John Weber

No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes—and debacles—of modern business, politics, and entertainment.
You’ll discover:
• Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
• Why Audi never fully recovered from driver accusations of “sudden acceleration”—despite evidence that nothing was wrong with their cars.
• What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don’t.

This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business.

  • Sales Rank: #454302 in Books
  • Published on: 2011-05-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.10" h x .70" w x 5.50" l, .70 pounds
  • Binding: Paperback
  • 256 pages

Review

A mandatory read for any corporate person who is facing a gut-wrenching crisis now or is likely to one day - which of course means just about everybody. -- Stanley Bing


I do this kind of stuff for a living, and this book gave me chills. Corporate executives pay consultants fifty grand a month for advice a whole lot less intelligent and compelling than this. Now for just a few bucks they can get this book, put it under their pillows, and sleep well at night, if they sleep at all. -- Gil Schwartz, executive vice president, CBS Corporation

About the Author

Eric Dezenhall is the CEO of Dezenhall Resources in Washington, D.C. He began his career in the White House Office of Communications during the Reagan presidency. Prior to starting his own firm, he worked at an international public relations agency and a political consulting firm. He is also the author of Nail ’Em: Confronting High-Profile Attacks on Celebrities and Businesses. His forthcoming novel The Devil Himself will be published by Thomas Dunne/St. Martin’s in the summer of 2011.


John Weber is the president of Dezenhall Resources and the firm’s second partner. He oversees client services and is the primary liaison with its affiliate agencies in the United States and Europe. Weber previously served as a senior manager at three of the world’s largest public relations firms. He began his career in marketing and advertising.

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19 of 21 people found the following review helpful.
What to do when you have "a cow in the ditch"
By Robert Morris
Obviously, avoiding damage is preferable to managing it but that is not always possible. Then what? In this volume, Eric Dezenhall and John Weber share everything they have learned about crisis management, explaining to their reader "why everything you know about [it] is wrong." I presume to suggest that you ignore the book's subtitle's hyperbolic presumption and focus on what can be learned from the material that Dezenhall and Weber provide. Also, while reading the book, keep in mind Voltaire's admonition to cherish those who seek the truth but beware of those who find it.

I presume to suggest two separate but related approaches: Be alert to how damage is most effectively managed once it occurs, of course, but also be alert to the lessons learned post-damage so that it can be avoided - or its impact can at least be reduced -- in the future. In this context, I am reminded of an anecdote that Anne Mulcahy (Xerox CEO) frequently shares. Specifically, some advice she once received from Albert C. Black, Jr. (president and CEO of On-Target Supplies & Logistics): "When everything gets complicated and you feel overwhelmed, think about it this way: You gotta do three things. First, get the cow out of the ditch. Second, find out how the cow got into the ditch. Third, make sure you do whatever it takes so the cow doesn't go into the ditch again."

In this volume, Dezenhall and Weber suggest that companies (and individuals) that survive crises tend to have certain features in common: they have strong leaders, question conventional PR wisdom, are flexible, commit sufficient resources to the given situation, have a high threshold for pain, think in terms of "baby steps" rather than grandiose gestures, know themselves (who they are who they aren't), believe that corporate defense is an exercise in moral authority (i.e. they insist on doing whatever is principled rather than expedient), and finally, are "luck" in that they often (not always) catch "unexpected breaks delivered by God, Nature, Fortune, or some other independent factor."

It is important to understand that Dezenhall and Weber endorse a political model of crisis management versus the more conventional public relations approach. "The fundamental difference is that the political model...assumes the threat of motivated adversaries, while the public relations model tends to view crises as organic and resolvable through good communications." In other words, adversaries (e.g. competitors, plaintiffs' lawyers, the news media, politicians and regulators, short-sellers, corporate stalkers, whistleblowers, and bloggers) may have had nothing to do with causing the given crisis but may - and often do -- take full advantage of it to serve their own self-interests.

To me, one of Dezenhall and Weber's most important insights is their recognition of the importance of being fully prepared to ask the right questions, the most important questions, and then knowing how and where to obtain the right answers to them ASAP. This is an essential component of contingency planning, as are being fully prepared to take appropriate action(s) once a crisis occurs, and, being both willing and able to commit whatever resources may be required.

Dezenhall and Weber help their reader to increase their understanding of several important issues. For example:

1. The differences between and among a nuisance, a problem, a crisis, and a marketplace assault

2. How to manage blame and resentment

3. Why "offense wins, defense loses"

4. Why an effective response to a crisis must involve much more than "having to say you're sorry"

5. Who needs to know what...and when

The value of this book will obviously vary from one reader to the next but, in my opinion, the information and counsel it provides can be of substantial benefit to decision-makers in all organizations (regardless of size or nature) because crises can occur at any time, frequently without warning. Yes, some can be prevented. As for all others, their damage can be "controlled," at least in terms of its nature and certainly in terms of its impact. To paraphrase Albert C. Black, Jr., you just never know when you'll have a cow in the ditch.

8 of 9 people found the following review helpful.
Don't be a Wimp
By Michael P. Maslanka
This excellent book says that today's crisis management is fixated on making nice with those who would harm you and it is wrong, wrong,wrong. Yes, J and J did a great job with the Tylenol tampering but it was a victim of a nut. The template of what they did does not work, or so Dezenhall argues, with a crisis where you have an enemy. What to do? Figure out of the company has a backbone to fight(if not. throw in the towel); preach to the choir(rally your allies); manage the media(Wendy's told the media you can interview our execs but stop showing the finger); and, above all.like all good trial lawyers know, come up with an alternate belief system, a plausible and different scenario for what occured; don't use the default of apology when you have nothing to apologize for.(a la pepsi and the purported syrgines in the pepsi cans. The book is direct, well written, and short.

0 of 0 people found the following review helpful.
Damage Control is real-world guidance superbly written, by an excellent writer
By E. Bruce Harrison
Eric Dezenhall is not only experienced in counseling on crisies at very high levels of company and peformance-art; he is an accomplished writer who lays it out in practical and engaging terms. This book--Damage Control--is real-world insight, with guidance useful to any corporate or organizational leadership team. I am using it as text for the graduate course on Corporate Crisis Communication at Georgetown University.

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Minggu, 02 Januari 2011

[Y801.Ebook] Download PDF PHTLS: Prehospital Trauma Life Support, Military Edition (NAEMT PHTLS, Basic and Advanced Prehospital Trauma Support) 7th (seventh) edition

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PHTLS: Prehospital Trauma Life Support, Military Edition (NAEMT PHTLS, Basic and Advanced Prehospital Trauma Support) 7th (seventh) edition

  • Sales Rank: #2858724 in Books
  • Published on: 2010
  • Binding: Paperback

Most helpful customer reviews

0 of 0 people found the following review helpful.
Easy to understand
By Dusty
Needed this for school. Easy to understand.

2 of 3 people found the following review helpful.
Much better than the Brady Vol. 4 Trauma Care!
By Tim L. Lundstrom
Yes, this is a much, much better book relating to trauma care than the Brady Paramedic series Volume 4 Trauma Care! As with the Mosby books, prefer them over many of the Brady Books. As for the PHTLS book, the photos, diagrams, charts, etc., are way more professional looking. All of the information is laid out and organized in a much better format and easier to follow along with. I can't always say the same for the Brady book. I wished my paramedic class would have used this book over the Brady Trauma book! If I was a paramedic instructor, I would diffinitely use the PHTLS book over the Brady book! If you are going to invest the time and effort into a paramedic program, I would purchase this book ahead of time and study it well! You will more than likely have a better understanding going into trauma care portion of the program. The chapters that stood out to me was those pertaining to gun shots, chest trauma, head trauma and burn care.

2 of 3 people found the following review helpful.
PHTLS review
By Andrew Luckow
A good supplement for learning experience. Interesting background information at the start. Good details in the text, review questions that work, & scenarios at the beginning of ea chapter with solution at the end. Aimed at learning not at just passing the EMT exam. Good detailed information with the DVD backing up each skill described. There are a lot of good diagrams backed up with actual photographs of injuries with treatment. Well thought out instructions in each chapter, from single incidence to mass trauma. I am very glad to add this to my library.

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PHTLS: Prehospital Trauma Life Support, Military Edition (NAEMT PHTLS, Basic and Advanced Prehospital Trauma Support) 7th (seventh) edition PDF
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[Y801.Ebook] Download PDF PHTLS: Prehospital Trauma Life Support, Military Edition (NAEMT PHTLS, Basic and Advanced Prehospital Trauma Support) 7th (seventh) edition Doc
[Y801.Ebook] Download PDF PHTLS: Prehospital Trauma Life Support, Military Edition (NAEMT PHTLS, Basic and Advanced Prehospital Trauma Support) 7th (seventh) edition Doc