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This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of their interaction throughout.
- Sales Rank: #460331 in Books
- Published on: 2010-01-26
- Original language: English
- Number of items: 1
- Dimensions: .74" h x 8.75" w x 10.66" l, 2.80 pounds
- Binding: Paperback
- 480 pages
Review
In my opinion, the most challenging aspect of teaching a graphic design course, particularly an introductory course, is a student's understanding of the "visual." Ms. Landa's text tackles this difficult task handily by offering straightforward solutions for building sound design fundamentals, and for thinking conceptually about those devices in our culture - human attitudes and visual identifiers - that marry an audience with the "visual." Richard Rex Thomas, St. John's University
The most difficult aspect of teaching my graphic design course is to get students to see visual imagery as opposed to consume the visual cultural images. Many times students are not looking beyond the name or the produce to see effective communication and design. The design is almost transparent to them. When it is transparent then it is effective. This book brings the reader through all aspects of visual communication and breaks down that transparent element so the reader can understand the essential contents of a communicative piece. Paula DiMarco, California State - Northridge
I try and find texts that match the pedagogy of my classes as well as books that I would have wanted to read/study/keep when I was in school. I would have kept this book for reference, inspiration, and portfolio/job search information. Eric Chimenti, Chapman University
About the Author
Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).
Most helpful customer reviews
9 of 9 people found the following review helpful.
Great book for teaching design
By Anthony Pinto
I've used this book as the textbook for at least five Intro or Intermediate Graphic Design classes that I've taught over the past two years. It's by far the best basic overview design textbook that is currently available. And I've looked at dozens of other design books! I can't say enough good things about Landa's book - it covers all the basics in a way that is easy to understand, with many visuals to illustrate the concepts. It's well written, well illustrated, and well designed.
My only complaint is the high price - I sometimes teach at a community college, and the $100 price tag is definitely a challenge. I've had students drop the class because they couldn't afford the cost of the class AND the cost of the book.
4 of 4 people found the following review helpful.
Gorgeous textbook
By Chell
This book is a most for a graphic design student. The design of the book itself is inspiring all on its own. I have never found myself admiring the beauty of a textbook of all things, but this one is a kind of masterpiece. Throw in the the actual you know...text and the excellent images and supplemental information and you have one of the best design books out there. Must have
2 of 2 people found the following review helpful.
Updated. Great pictures! Textbook reading!
By Rachael
I initially rated this book four starts, but after reading several chapters of the book, I have decided to change the rating to five stars. When I first looked at the book and started reading it, I thought it was boring and like an art history book. I couldn't have been more wrong. This book is a great resource for beginning graphic designers as it covers the technical considerations of graphic design. It is not the most exciting read, but the information is great. It covers such topics as typography, the graphic design process, composition, branding, corporate communication, etc.
The first half of the book starts off with the technical considerations (alignment, typographic size, color, etc.). What I like about this section is that it explains the reason behind why we should and shouldn't do things a certain way. The second half of the book
The second half of the book covers the application of the technical information we learned in the first half. Chapters 7-15 cover posters, package design, branding, corporate communication (i.e. brochures, annual reports, etc.), web design. I have not gotten to chapter 7 yet, but judging on the quality of the first five chapters, I expect the second half of the book to be just as beneficial as the first half.
What makes this book even better is that it is packed with examples of just about every topic covered. I enjoy looking at the examples just to help me see what professional graphic designers have done. Also, this book offers case studies, essays by graphic designers, and other side notes to help the graphic design student.
Overall, this is an excellent text for any graphic design student or someone interested in graphic design.
NOTE: Some reviews have mentioned an access card. I bought mine used. It did not come with an access code, but I didn't even know the book had an access code/web counter part until I read the post. The book is thorough and filled with excellent examples. I do not believe that the web access code is even necessary unless you are someone who prefers reading the textbook online, but otherwise, I say the companion access code is not essential. You can go to the publishers website and access some of their free resources like their flashcards and glossary here:
[...]
You may even be able to purchase the access code if you feel you need the online quizzes.
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