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Advertising Strategy, by Brian Sternthal, Derek D. Rucker
Download PDF Advertising Strategy, by Brian Sternthal, Derek D. Rucker
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Great book used at many top ten business schools
- Sales Rank: #923331 in Books
- Published on: 2011-05-01
- Number of items: 1
- Binding: Hardcover
- 250 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Very useful!
By Felipe C
Great book! It is a textbook in essence but not as dry since it has a story line. Best explanation you can find of the ADPLAN framework and relevant current examples. ADPLAN is the framework used every year for the Super Bowl ad review at Kellogg SM.
0 of 0 people found the following review helpful.
Great marketing reference
By Tarcisio Diniz de Almeida
The book has a very good and useful framework to understand and analyze commercials. It also contains examples to explain the concepts.
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